Rebranding a business is an involved process that requires full participation from key stakeholders across the board, including branding, realty, and facilities teams. For most companies, a successful rebrand is about reimagining and reinforcing a company mission and allowing that mission to shine visually through omnichannel experiences.
When your company decides to undertake the bold task of a corporate rebrand, finding cost-effective solutions that make a big impact is a major priority. As Pittsburgh’s leading experts in decorative and custom window films, U.S. Film Crew is here to help allow your creative vision to come to life in your working environment.
To get you started, here are a few things you should know about custom window films to help your environmental branding shine.
3 Strategic Uses for Custom Window Films
Window film is a versatile tool in any situation, and that is especially true for custom window films. Here are a few of the most promising ways to put custom film to use in your rebranding efforts:
1. Environmental Branding
Window films can be customized to showcase your company’s logo, tagline, and branding elements. These graphics can be applied throughout your building, on interior glass partitions and conference room walls, or on exterior storefront glass. The extent to which you lean into these visuals is entirely up to you and should help reinforce the brand look and feel that your team is aiming for.
2. Localizing Your Outlet
Connecting with your community is essential — especially for local outlets of more corporate companies. Custom window films offer a unique opportunity to localize the style of your business and celebrate the community you serve. Customized film allows you to turn any glass surface into a mural, showcasing everything from topographical maps to local landmarks and even unique cultural symbols. Showing some local spirit is a great way to take your business from a faceless corporation to a local staple.
3. Personalized Signage
Custom window films are a great way to send a message, both figuratively and literally. Custom options allow you to elevate your space with unique details specific to your organization, location, and team. Represent company mission statements or slogans, or go the more functional route with unique conference room and directional signage.
How Custom Film Elevates Your Business
Enhanced Visual Appeal
The simplest advantage is this: custom films allow you to transform plain glass into a dynamic canvas without ever having to replace a pane. You can tell your company’s story and convey the information that matters with stunning visuals that will always leave an impression.
Cost-Effective Design
Unlike traditional specialty glass installations, window films offer a remarkably affordable method of brand elevation. For the price, they offer a long-lasting yet non-permanent solution that can be removed at any time if another branding opportunity comes along.
Privacy Upgrades
Depending on your graphics and film of choice, many custom films can provide a substantial upgrade in privacy in addition to the aesthetic advantages. Frosted films, patterned films, or perforated vinyl can all shield against prying eyes without blocking out all of the natural light that makes your business space feel vibrant and alive.
Choose U.S. Film Crew for Your Custom Installation
U.S. Film Crew has been performing professional window film installations with exceptional results for more than three decades. We’ve helped countless businesses across numerous industries elevate their space with a window-centric rebrand, and we can do the same for you.
Get in touch with our team today to learn more about our customizable offerings and how our expert installers can bring your vision to life. We’ll be happy to answer all your questions.
Elevate your image. Contact U.S. Film Crew today.