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How to Bolster Your School’s Security:

A Veteran Security Expert Weighs in on What it Takes to Make a Campus Safer

The team at U.S. Film Crew had an in-depth conversation with Glenn Yocca and Rich Mader, an independent security consultant with more than 40 years of experience in the industry, including a variety of progressively responsible leadership positions in federal law enforcement, government contract security and corporate global security.

Rich now spends his time consulting with hundreds of schools and companies across the country, helping to identify weaknesses in their physical security systems and helping administrators make tangible enhancements to protect their staff and students.

In this interview-style white paper, Rich provides insights into what is required to make a school campus safer, which security myths need to be busted, and how window film can offer valuable, life-saving protection for staff and students.

Contemporary Red Brick & Glass Convex Building
How did you come to know and work with the U.S. Film Crew?

RICH: I do a lot of work with religious groups, especially the Jewish community. I was advising on a project for a Jewish synagogue and social hall and recommended using window film. The security director for this project told me that they had used U.S. Film Crew at several of their locations. I had been working with other companies like 3M and decided to use U.S. Film Crew since the Federation had an established relationship and they were very satisfied with them. It’s been a no-brainer ever since. Everyone I’ve met and worked with from the U.S. Film Crew has similar values that I espouse every day.

Tell us what a normal day is like for you as a physical security consultant.

RICH: That’s hard to answer. There is no such thing as a normal day. I have so many irons in the fire. I have a massive to-do list that I need because I would easily miss something if I didn’t. Most of my daily work is deadline driven. I focus most of my day on what deadline I have in the next few days, weeks, etc., and spend my time accordingly. Because of the relationships I build, care, and feed with my clients, I frequently get numerous phone calls, texts, and emails throughout the day from clients with quick questions or various requests.

When you are advising a new client, what are some of the first things that you consider?

RICH: I try to get some background to see what their level of commitment is. How much effort are they willing to put into making their facility safer? As I’m making the initial walkarounds, I try to get a feel for what really needs to be addressed and where they are going to end up at the end of the day, taking into consideration the politics and troops in the trenches. Most consultants — police and other agencies — start an assessment with questions like, “How many cameras do you have?” or “Do you have an access control system”? I start with questions like “Security-wise, what keeps you up at night?” and “What are some of the tribal vulnerabilities?” I will get to cameras, access control, etc., later. I want to establish relationships and not check the boxes. When you establish relationships, you discover the lower layers.
Are there any myths that should be busted when it comes to securing schools, or other vulnerable locations?
RICH: The first is thinking that an emergency response plan is the cure-all. Having policies and procedures out the wazoo and thinking they are safe and secure because their ERP is three inches thick. But when someone with a little bit of background actually looks at them, they realize they can’t be fulfilled as written and have never actually been walked through or tested. They checked the box. The second thing people don’t understand is the importance of your school’s or company’s culture. If the administration/management preaches security, but the general attitude among the staff or employees is “It’s not my job” or “Someone else will tell someone,” management isn’t doing their job. They need to develop and foster a security culture and get everyone on board. If it’s just lip service, “plans” will never produce results. Third is the illusion of security. From the outside and to the untrained eye, a location might look like Fort Knox. But just under the top layer, that’s where it may stop if there’s no substance. For example, the main entrance has a fortified captured entrance with cameras everywhere, metal detectors, etc., but you walk around to the gym and a door is propped open because a gym class is out in the field. Or you walk around to the loading dock and the doors are wide open because there was just a delivery because the driver “has been here a million times” so everyone just leaves him alone to make his delivery and leave. Then, an hour or two later, whoever opened the door got distracted or called off to something else, remembers that the door is probably open, and goes back to close it. Or the delivery truck that pulls up to the gated parking lot hits the intercom and the gates magically open. The truck has free reign of the parking lot because no one has called the delivery location to see if the delivery is expected or chaperoned through to its destination. Again, this gives an example of an illusion of security. There are guards and captured entrances at the front of the building while the second layer is tissue paper. I pride myself on identifying these kinds of things during my assessments. Having a security resource officer (SRO) is great, but oftentimes they have little building security background and aren’t trained how to see things from a school security perspective. Even if schools have an SRO on campus, in my experience they would bolster their safety immensely by hiring a specialized security professional for guidance. This professional can train the SRO and staff on what to look for. After I’ve finished working with an organization, some clients are very satisfied and want to continue the relationship at some level while others are “Thank you very much, we’re good now.” Either way, I can rest at night knowing that the advice that I’ve provided has made their security better, and I continuously check in from time to time to see how they are doing.
American school building exterior

What are affordable solutions, application, implementations that schools can do almost immediately?

GLENN: An organization’s ability to be proactive with a tested response plan and resources for preventing and responding to threats can save lives. Here are a few tips that Rich shared to help make locations more secure:
Have TESTED policies, procedures, and training in place.
Cultivate a culture of security with your people – get everyone on board with the mission.
Secure the perimeter and reinforce security with tested and habitual procedures and walkthroughs.
Facilitate periodic walkarounds at random, changing days and times. For example, 10 a.m. on Wednesday or 3 a.m. on a Saturday.
Facilitate lighting reviews — are all outdoor and indoor safety lights working properly?
Identify deficiencies in your security processes with staff and administrators. Establish a priority system for addressing and fixing physical security issues on a regular, ongoing basis.
Research state and federal grants that provide funding for security resources.
Sign posted inside school entrance for the students security and safety saying Emergency Exit and that all visitors must report to the office for entrance.

Tell us about yourself and your experience as a physical security consultant.

RICH: I’ve done this all my life, I’m passionate about it and I want to make a difference. I don’t just come in with a checklist, check the boxes, ask the questions, and write a report and they never hear from me again. I like to establish relationships, get behind the scenes, and stay connected. I’m not a businessman — I’m a lunch pail guy. I get involved and get the job done, whatever it takes.

My assessments are a lot more detailed, intimate, and vulnerability related. A lot of times my assessments don’t line up like a cookie cutter with the grant applications, which causes more work for the grant writers, but I bring a deeper understanding of security and a different outlook from my background. This allows the client to see things the way I see them which makes them better at doing their jobs. I seem to be gifted with an eye for finding things most people don’t see. For example, there may be a door they say is “ALWAYS CHECKED AND LOCKED” and I walk up and pull it open. Things like that have happened everywhere I’ve gone. I love to defeat systems and reveal vulnerabilities people never thought of. That makes their security posture stronger and deeper.

What are some common questions that you get from new clients?

RICH: The most common question I hear is, “What do I really need and how much is it going to cost?”

I like to dig deeper with the client to understand the “why.” If I go somewhere and a client tells me “I want window film. How much would it be?” My response would be, “Why do you want window film?” and “What are you hoping to accomplish with it and what do you think it will do for you?” — because I want them to have a better understanding of what it does, and exactly how it’s going to help them. Then we look strategically where, what kind, etc., so when school parents, management, and other stakeholders are asking them about the project they can intelligently explain what they need and why. Again, I’m not a businessman. Most would say “OK, let’s start measuring” and throw it up.

“I love to defeat systems and reveal vulnerabilities people never thought of. That makes their security posture stronger and deeper.”

What are the top risk areas for schools or vulnerable locations to be aware of?

RICH: Propped perimeter doors and unlocked windows. Unsubstantiated, untested emergency response plans (ERP). GLENN: In the window film solution space, a major risk is something that we see happen all too often. Facilities managers make a genuine effort to secure their perimeter with security window film, but hire inexperienced technicians to perform the installation, rather than experienced professional installers. If security film is not installed correctly, you may as well not use it at all because if the time comes when you’re depending on it, it has to be installed properly to really work. Our main objective is to arm our colleagues with the knowledge that we’ve gained in our years of experience to choose the right thing. Even if they don’t use our team, we want them to be educated on what window film can do and help them make the best decision to secure their premises. We don’t want anyone to have a false sense of security. We’re talking about saving lives here. God forbid it ever gets tested, we install it in a way that we can ensure it performs and meets the expectations that were set in the beginning.
“Ultimately, students should not have their minds preoccupied with being harmed or being in danger when they are in school. They should feel safe and secure so that they can focus and be free to learn.”
What is the psychological impact of safety solutions that should be considered when determining whether to add conspicuous vs. inconspicuous security solutions?
RICH: HUGE. The conspicuous solutions send the message to outsiders that “We aren’t a cupcake, think twice,” while sending the message to insiders that “Someone actually cares about me. Look what they’re doing for me.” The inconspicuous solutions actually make the conspicuous solutions work and give them substance. They make “the illusion of security” a reality. These kinds of details should not be shared with students, parents, etc. The most recent school shooters have been ex or current students who know the ins and outs and response actions of the school. Ultimately, students should not have their minds preoccupied with being harmed or being in danger when they are in school. They should feel safe and secure so that they can focus and be free to learn. GLENN: We see in daily life that when perpetrators attack, they will often choose the path of least resistance. For example, if you have two cars side by side, and one has an alarm and one doesn’t, you can assume that the criminal is going to go after the softer target. As Rich shared, that is why it is important to have a combination of conspicuous and inconspicuous security solutions. You want to show, tangibly, that resources are in place to secure the grounds, while including inconspicuous or “hidden” measures that reinforce the security plan and are less expected.
What is the benefit of adding security film to glass over the other solutions?
RICH: Time. The average active shooter event is now over in 3 to 5 minutes. The film won’t stop bullets. But as we have seen many different active shootings, we know that lives are saved when there are more planned barriers to the shooter, window film being one of them. With security window film, at least a minute or two could slow down a shooter and possibly provide more time for students and staff to lock down and officers to respond sooner.

About U.S. Film Crew

U.S. Film Crew is a commercial and residential window film company headquartered in Pittsburgh, Pennsylvania. Our 30 years in the industry have given us extensive experience on many high-profile projects in some of the nation’s most secure locations. Drawing from our experience installing security window films nationally, the U.S. Film Crew team regularly shares our knowledge and skill set with local leaders and colleagues in education. U.S. Film Crew has proudly served more than 50 education campuses, ranging from universities to pre-schools, in the greater Pittsburgh area.
U.S. Film Crew employees
The team at U.S. Film Crew had an in-depth conversation with Glenn Yocca, an independent security consultant with more than 40 years of experience in the industry, including a variety of progressively responsible leadership positions in federal law enforcement, government contract security and corporate global security. Rich now spends his time consulting with hundreds of schools and companies across the country, helping to identify weaknesses in their physical security systems and helping administrators make tangible enhancements to protect their staff and students. In this interview-style white paper, Rich provides insights into what is required to make a school campus safer, which security myths need to be busted, and how window film can offer valuable, life-saving protection for staff and students.
Contemporary Red Brick & Glass Convex Building

Tell us about yourself and your experience as a physical security consultant.

RICH: I’ve done this all my life, I’m passionate about it and I want to make a difference. I don’t just come in with a checklist, check the boxes, ask the questions, and write a report and they never hear from me again. I like to establish relationships, get behind the scenes, and stay connected. I’m not a businessman — I’m a lunch pail guy. I get involved and get the job done, whatever it takes.

My assessments are a lot more detailed, intimate, and vulnerability related. A lot of times my assessments don’t line up like a cookie cutter with the grant applications, which causes more work for the grant writers, but I bring a deeper understanding of security and a different outlook from my background. This allows the client to see things the way I see them which makes them better at doing their jobs. I seem to be gifted with an eye for finding things most people don’t see. For example, there may be a door they say is “ALWAYS CHECKED AND LOCKED” and I walk up and pull it open. Things like that have happened everywhere I’ve gone. I love to defeat systems and reveal vulnerabilities people never thought of. That makes their security posture stronger and deeper.

Sign posted inside school entrance for the students security and safety saying Emergency Exit and that all visitors must report to the office for entrance.
How did you come to know and work with the U.S. Film Crew?
RICH: I do a lot of work with religious groups, especially the Jewish community. I was advising on a project for a Jewish synagogue and social hall and recommended using window film. The security director for this project told me that they had used U.S. Film Crew at several of their locations. I had been working with other companies like 3M and decided to use U.S. Film Crew since the Federation had an established relationship and they were very satisfied with them. It’s been a no-brainer ever since. Everyone I’ve met and worked with from the U.S. Film Crew has similar values that I espouse every day.
Tell us what a normal day is like for you as a physical security consultant.

RICH: That’s hard to answer. There is no such thing as a normal day. I have so many irons in the fire. I have a massive to-do list that I need because I would easily miss something if I didn’t. Most of my daily work is deadline driven. I focus most of my day on what deadline I have in the next few days, weeks, etc., and spend my time accordingly. Because of the relationships I build, care, and feed with my clients, I frequently get numerous phone calls, texts, and emails throughout the day from clients with quick questions or various requests.

When you are advising a new client, what are some of the first things that you consider?

RICH: I try to get some background to see what their level of commitment is. How much effort are they willing to put into making their facility safer? As I’m making the initial walkarounds, I try to get a feel for what really needs to be addressed and where they are going to end up at the end of the day, taking into consideration the politics and troops in the trenches.

Most consultants — police and other agencies — start an assessment with questions like, “How many cameras do you have?” or “Do you have an access control system”? I start with questions like “Security-wise, what keeps you up at night?” and “What are some of the tribal vulnerabilities?” I will get to cameras, access control, etc., later. I want to establish relationships and not check the boxes. When you establish relationships, you discover the lower layers.

What are some common questions that you get from new clients?

RICH: The most common question I hear is, “What do I really need and how much is it going to cost?”

I like to dig deeper with the client to understand the “why.” If I go somewhere and a client tells me “I want window film. How much would it be?” My response would be, “Why do you want window film?” and “What are you hoping to accomplish with it and what do you think it will do for you?” — because I want them to have a better understanding of what it does, and exactly how it’s going to help them. Then we look strategically where, what kind, etc., so when school parents, management, and other stakeholders are asking them about the project they can intelligently explain what they need and why. Again, I’m not a businessman. Most would say “OK, let’s start measuring” and throw it up.

“I love to defeat systems and reveal vulnerabilities people never thought of. That makes their security posture stronger and deeper.”
What are the top risk areas for schools or vulnerable locations to be aware of?

RICH: Propped perimeter doors and unlocked windows. Unsubstantiated, untested emergency response plans (ERP).

GLENN: In the window film solution space, a major risk is something that we see happen all too often. Facilities managers make a genuine effort to secure their perimeter with security window film, but hire inexperienced technicians to perform the installation, rather than experienced professional installers. If security film is not installed correctly, you may as well not use it at all because if the time comes when you’re depending on it, it has to be installed properly to really work.

Our main objective is to arm our colleagues with the knowledge that we’ve gained in our years of experience to choose the right thing. Even if they don’t use our team, we want them to be educated on what window film can do and help them make the best decision to secure their premises. We don’t want anyone to have a false sense of security. We’re talking about saving lives here. God forbid it ever gets tested, we install it in a way that we can ensure it performs and meets the expectations that were set in the beginning.

Are there any myths that should be busted when it comes to securing schools, or other vulnerable locations?
RICH: The first is thinking that an emergency response plan is the cure-all. Having policies and procedures out the wazoo and thinking they are safe and secure because their ERP is three inches thick. But when someone with a little bit of background actually looks at them, they realize they can’t be fulfilled as written and have never actually been walked through or tested. They checked the box. The second thing people don’t understand is the importance of your school’s or company’s culture. If the administration/management preaches security, but the general attitude among the staff or employees is “It’s not my job” or “Someone else will tell someone,” management isn’t doing their job. They need to develop and foster a security culture and get everyone on board. If it’s just lip service, “plans” will never produce results. Third is the illusion of security. From the outside and to the untrained eye, a location might look like Fort Knox. But just under the top layer, that’s where it may stop if there’s no substance. For example, the main entrance has a fortified captured entrance with cameras everywhere, metal detectors, etc., but you walk around to the gym and a door is propped open because a gym class is out in the field. Or you walk around to the loading dock and the doors are wide open because there was just a delivery because the driver “has been here a million times” so everyone just leaves him alone to make his delivery and leave. Then, an hour or two later, whoever opened the door got distracted or called off to something else, remembers that the door is probably open, and goes back to close it. Or the delivery truck that pulls up to the gated parking lot hits the intercom and the gates magically open. The truck has free reign of the parking lot because no one has called the delivery location to see if the delivery is expected or chaperoned through to its destination. Again, this gives an example of an illusion of security. There are guards and captured entrances at the front of the building while the second layer is tissue paper. I pride myself on identifying these kinds of things during my assessments. Having a security resource officer (SRO) is great, but oftentimes they have little building security background and aren’t trained how to see things from a school security perspective. Even if schools have an SRO on campus, in my experience they would bolster their safety immensely by hiring a specialized security professional for guidance. This professional can train the SRO and staff on what to look for. After I’ve finished working with an organization, some clients are very satisfied and want to continue the relationship at some level while others are “Thank you very much, we’re good now.” Either way, I can rest at night knowing that the advice that I’ve provided has made their security better, and I continuously check in from time to time to see how they are doing.
“Ultimately, students should not have their minds preoccupied with being harmed or being in danger when they are in school. They should feel safe and secure so that they can focus and be free to learn.”
What is the psychological impact of safety solutions that should be considered when determining whether to add conspicuous vs. inconspicuous security solutions?
RICH: HUGE. The conspicuous solutions send the message to outsiders that “We aren’t a cupcake, think twice,” while sending the message to insiders that “Someone actually cares about me. Look what they’re doing for me.” The inconspicuous solutions actually make the conspicuous solutions work and give them substance. They make “the illusion of security” a reality. These kinds of details should not be shared with students, parents, etc. The most recent school shooters have been ex or current students who know the ins and outs and response actions of the school. Ultimately, students should not have their minds preoccupied with being harmed or being in danger when they are in school. They should feel safe and secure so that they can focus and be free to learn. GLENN: We see in daily life that when perpetrators attack, they will often choose the path of least resistance. For example, if you have two cars side by side, and one has an alarm and one doesn’t, you can assume that the criminal is going to go after the softer target. As Rich shared, that is why it is important to have a combination of conspicuous and inconspicuous security solutions. You want to show, tangibly, that resources are in place to secure the grounds, while including inconspicuous or “hidden” measures that reinforce the security plan and are less expected.
American school building exterior
What are affordable solutions, application, implementations that schools can do almost immediately?
GLENN: An organization’s ability to be proactive with a tested response plan and resources for preventing and responding to threats can save lives. Here are a few tips that Rich shared to help make locations more secure:
Have TESTED policies, procedures, and training in place.
Cultivate a culture of security with your people – get everyone on board with the mission.
Secure the perimeter and reinforce security with tested and habitual procedures and walkthroughs.
Facilitate periodic walkarounds at random, changing days and times. For example, 10 a.m. on Wednesday or 3 a.m. on a Saturday.
Facilitate lighting reviews — are all outdoor and indoor safety lights working properly?
Identify deficiencies in your security processes with staff and administrators. Establish a priority system for addressing and fixing physical security issues on a regular, ongoing basis.
Research state and federal grants that provide funding for security resources.

What is the benefit of adding security film to glass over the other solutions?

RICH: Time. The average active shooter event is now over in 3 to 5 minutes. The film won’t stop bullets. But as we have seen many different active shootings, we know that lives are saved when there are more planned barriers to the shooter, window film being one of them. With security window film, at least a minute or two could slow down a shooter and possibly provide more time for students and staff to lock down and officers to respond sooner.

About U.S. Film Crew

U.S. Film Crew is a commercial and residential window film company headquartered in Pittsburgh, Pennsylvania. Our 30 years in the industry have given us extensive experience on many high-profile projects in some of the nation’s most secure locations. Drawing from our experience installing security window films nationally, the U.S. Film Crew team regularly shares our knowledge and skill set with local leaders and colleagues in education. U.S. Film Crew has proudly served more than 50 education campuses, ranging from universities to pre-schools, in the greater Pittsburgh area.
U.S. Film Crew employees

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